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Posts Tagged ‘Live OC Magazine’

Behind Yet Again…LOL

March 25, 2010 Leave a comment

Ok I’ve been behind a bit on updates, as I have been getting ready for a shoot this weekend with actress Leslie-Ann Huff, wardrobe stylist Marc LittleJohn and some of my normal team (Anglea and Carmen). But, I hope to have some recent articles on my LA Fashion week – in particular the Project Ethos @ MusicBox and BoxEight Fashion: Refocus show. I also have an article on assisting photographer Efren Beltran and Live OC Magazine on a shoot at the V20 Club in Long Beach. So, look for new things as soon as this weekend’s shoot is over. Thanks for tuning in.

Assisting @ V20 in Long Beach

March 20, 2010 Leave a comment

So, I got a call on Thursday the 18th from my buddy Efren asking if I wanted to come along and assist him on an on location editorial shoot he was doing for Live OC Magazine at the V20 NightClub in Long Beach, CA.  How could I refuse right.  On arriving I met up with Lilly Stein who is a staff photographer for Live OC / LB / LA Magazines and was on hand to assist, act as the interface for the magazine to the client and to keep the talent in line. Lilly was cool letting me know how she met up with Efren, that she new my buddy Orlando Perez from way back and that she’s heard about my work through Efren (thanks buddy).  Once into the club we were given the grand tour of the facilities and introduced to the talent by Jody Sigmund the Director for the overall effort.

The particulars for this shoot were that we would be shooting with full use of the V20 facilities before they opened and then while the club was active.  The concept was “Girls Night Out”, Efren had 6 female models and 2 males to work with, the Jody already had in mind what he wanted for each scene at least locations and general ideas all story-boarded (how great was that).  While this was going on the shoot would be video taped for a series which I am obligated not to discuss but, I’ll just say its a cool concept.  The videographers of course loved our lighting arrangements as Efren’s intent was to mix the clubs natural and built in club lighting with extra hot-lights (arri’s), gelled strobes and smoke where appropriate to give us an active club feeling. Therefore filming did not need any additional location lighting for their work.

There were a total of 6 scenes that we spent our time focusing on, around different areas of the club, I thought I’d share the arrangement for some. The first being a dance floor scene where we mixed 3 of the female models dancing and the 2 males as on-lookers, as the club lights created patterns on the walls and our gelled strobes utilized as rim lights created some nice ambiance in the smoke.  We used the Arri’s as our key lights in a cross lighting arrangement. Another cool shot Efren worked on was a set up of the Arri’s in the stylish women’s bathroom which had an orange paint scene with plenty of large oval mirrors finished in polished peuter finish.  We used on for from behind and overhead of Efren’s position, the other Arri was positioned camera left as an accent light. Efren had a a great thought of utilizing an angled reflection in one of the images where he was able to capture one of his models touching up her makeup and catching two others in the same scene (non-reflected) talking further down countertop.  Great shot it had good feeling and continued the story / mood in my opinion as it talked to the congregation of bathroom gossip that happens to go on at the clubs.

One of my favorites was an image where Efren utilized the natural focal element of the club a tunnel made of polished wood beams that led into the clubs VIP section.  Eften was quite deliberate by this series of images as by this time his knowledge of what he wanted in this space was concrete.  As with most photographers at the beginning of shoots we tend tend to try to feel out the talent, make them feel comfortable and with 6 females competing for attention of the lens this wasn’t easy.  You also mix in that photog also is focused on meeting the client requirements while trying to capture something with their own unique signature; it makes for a hectic but, fun day.  

So, with everyone and everything clicking into place this last series of shots coalesced into a smooth quick 3 light setup (2 in front, 1 hot-light and 1 speedlight and another behind the models and at the end of the tunnel), not giving anything away as Efren describes the scene from his mind’s eye as “space mountain”.  While I have no images to post you will be able to see selected images in an editorial in Live OC magazine which will be heading to press I’m told in April.

Needless to say it was a long day, lots of gear to keep track of, collect and move but, our hosts the V20 Club and Jody Sigmund allowed the crew at the end of the shoot to partake in the clubs exquisite seafood menu and lets just say if you have the opportunity to visit the club you should stay to eat as well.  The food wasn’t heavy and had just the right amount of seasoned taste for seafood (yes I eat a lot of it).  I also have to thank Lilly’s husband Daimon Stein who is the publisher / owner of the Live OC / LB / LA Magazines and who called and took our lunch orders, then arrived with some Carl’s Jr. before we had chance to keel over..lol.

Good people, a great learning experience, awsome images for the client and all on a full stomach what can I say it was a great day.  Thanks again to Efren and the Live OC crew for allowing me to help out.