Archive for October, 2009

LA Fashion Week – Gen Art Fresh Faces of Fashion

October 30, 2009 Leave a comment

Gen Art - LA Fashion WeeK 2009

So, we continued with our last outing for LA Fashion Week and the opening of Rock Fashion Week. This time we were at the 12th Annual Gen Arts – Fresh Faces of Fashion show. Gen Art is a leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Their show was hosted at the Peterson Automotive Museum and showcased 5 emerging womenswear, menswear designers and 4 accessories designers this year:

Rory Beca
Seneca Rising
Valerj Pobega

MG Black

CC Skye
The Generic Man
Stamped L.A.

On hand were a host of celebrities as well with Debi Mazur, Johnny Galecki, Monet Mazur, Lo Bosworth, Karina Smirnoff, Nikcy Hilton, Ashley Palmer, Shiva Rose and our hostess for the evening Kaley Cuoco.

The event also featured complimentary drinks from Menage a Trois Wines, Redleaf ultra- premium bottled water and Milagro Tequila cocktails while DJ Jasepi spun the tables for the event.

Overall it was a good night with the location and layout really adding to a relaxing evening. The floor was parted into indoor and outdoor areas with the bar and DJ / Press booth separating the two sections. There were also booths which hosted the Accessories designers showcases along with art displays by Plastics Make It Possible the primary partner for the show.

The show did seem a little short but, that didn’t mean there was a lack of wear to showcase. As the designers brought out all they had for the upcoming spring collections from jeans, jackets and evening-ware I don’t think anyone went wanting. The runway presentation ranged from standard fair to I would have to say very artistic giving a good mix to the evening to help keep the audience engaged. Overall a good night to be had by all.


Cherish Your Heritage Shoot w/Efren Beltran

October 29, 2009 Leave a comment

Yesterday I had the opportunity to meet up with a fellow photographer and friend Efren Beltran. If you don’t know his work check it out, I think he’s an up and comer doing some fabulous work. I also think he’s a social networking king he’s seems to be everywhere so, not sure how you could be missing him. Basically Efren called me up asking if I’d like to join him on his most recent shoot to 1) Look over his shoulder and 2) To assist with lighting / setup where needed. How could I refuse!

His shoot was for CYH Magazine and was in collaboration with designer Jazmin Whitley of Li Carli (House of Jazmin on MTV). The shoot was held on location at a Tile Store / Warehouse in Montebello and the shoot theme was about “Emboldened Woman”. Basically my rap on the theme is it was about women’s rise in status within the workplace, their more dominate roles as breadwinners at home and keeping it altogether with Fashion. So, being essentially a editorial shoot the team depicted the models in high fashion at home, entering the office and in control at work, from the warehouse floor to outside on the lifts. Overall the shoot went well although I had to leave early to head to a Fashion Show that same evening but, from the 3 setups we performed the images were coming along wonderfully coupled with Jazmin’s great fashions and the strong models Efren had to work with I can’t wait to see the finished work in print.

For gear heads we shot with Hensel lighting usually employing 2 – 4 lights depending on how Efren wanted to illuminate the shadows or keep the mood. We used pocket wizards to trigger the lights and used the occasional Lowel hot-lights Efren brought along when we needed a little extra kicker or spot. We also utilized gridded reflectors and gridded beauty dishes as well.

LA Fashion Week – Project Ethos at the House of Blues

October 25, 2009 Leave a comment

Last night was my first direct introduction to LA Fashion Week. My wife and I attended the Project Ethos event at the House of Blues on Sunset. Project Ethos is an organization that puts together emerging talent in the spaces of Fashion, Music and Art to bring together a new form of exposure for the artists as well as for the event goers.

This night the House of Blue played host, having a section for displayed works of art from the likes of Terry Kim and his wonderful paintings. To the music of acts like DJ Robb, The Electrolightz, Cold Flamez and Liz Paige. The designers on hand featured a varied mix from lingerie to high-end fashion. The list of designers included: Liz Cari, Private Parts, Rina Palma, Goci, Garden Party, SYC FUK and Cowgirl Heaven.

Photography Adventure @ The Grand Tetons

October 2, 2009 Leave a comment
Jackson Lake @ Grand Tetons, WY

Sunset at Jackson Lake

It seems that no matter how many times I head out to our national parks I am amazed at the forethought that went into preserving these wonderful places for us to take in. I went out for my first trip to the Grand Tetons in Wyoming this Fall. I went there to join Craig Tanner and The Mindful Eye team for a photography workshop. Basically we spent a week learning to push our creative limits and take constructive critique in a fast paced environment. These workshop aren’t for everyone but, it definitely was for me. In particular the tight schedule and fast pace was difficult but, thrilling when it was all said and done.

For example our week began with a night time introduction to our instructors and the structure for the week to come. We then began each morning between 4:30 – 5:30AM starts; with 3 assignments (ex. skies, reflections, free) in which we would all drive out to a location (where some of us had never been to before) and shoot with these assignments in mind to fulfill the requirements. Then we would be left at the site to shoot as we saw fit while the instructors came around asking us if we needed assistance (at no time did the shoot the subjects with us which was different). After about 2 hours the instructors informed us we could stay to continue to shoot or leave to go eat breakfast prior to our lab time. During the middle of the day when light as harshest we spent in the classroom taking on instruction of different photography topics throughout the week (ex. creative techniques, social impacts of photography, composition, etc.). After about day 2 these classroom sessions included critiques of everyone work by the instructors and comments from fellow photographers (optional of course). In the end I received more than what I thought from the workshop, I think I summed it up best in my glowing review of the course:

“I had come to the workshop looking for a greater understanding of how to assess a scene, understand compositional relationships and combined with the right light “make” rather than “take” photos. Along the way though I received other intangibles, the ability to see through other photographers eyes the same scene captured by their experiences, the camaraderie of good people and a personal appreciation for the vistas that our locations opened to us. In the end I received a greater insight into myself, what I wanted out of photography and the workshop pushed me to think about the impact my photography might have upon others as a I progressed through my journey. I don’t think anyone could ask for anything more from a workshop, at least I can’t.”

So, you have to say it was a successful workshop and trip rolled into one. If you are looking to grow as a photographer, truly be challenged on a workshop and want to experience great locations with good people then in my opinion, you cant get any better for your dollar than with what the The Mindful Eye workshops offer.

To see my selection of work from the workshop check out my Grand Tetons Editorial in the Featured Gallery section of my website or click the link to be taken directly there: Featured Gallery